He had committed to a 30 grand CRM system and had walked over to share with me about it in excitement.
My key takeaway:
- 30 grand doesn’t implement SF’s customer relationship management (CRM) software that another buddy is a representative of. It is too expensive
- buddy’s business is a 10 pax operation
- he engaged a freelancer to implement a standard template that future independent vendors/ service providers can continue to work with
- entry level CRM is expected to cost $5000.00
Of the top of my head:
- will 30 grand CRM software built by a freelancer face maintenance issues when the freelancer ceases operations
I get it that:
- CRM is supposed to take the business to a higher plane of operations
- increase productivity by reducing paperwork
The reality:
- the current costs must be outweighed by the promises of efficiency
- not forgetting continued costs arising from maintenance
- add on costs arising from inability to properly describe the problem leading to patchwork fixes
- disappointment from being oversold
- no economies of scale that mega businesses enjoy (overinflation of expectations)
Keching 