There are plenty of articles and opinions claiming.
It appeals only to people on the cusp of that realisation, be they business owners or students all ready to take on the connected world.
But globalisation has been the norm for some time (think decades) and not new.
In the same vein, when organisations claim to be using innovation and creativity, it implicitly suggests their behaviour leading up to this point to be otherwise.
Else, it is because the person writing that likewise as above just experienced a revelation of some sorts albeit behind time.