With the proliferation of mass customisations and DIY projects, consumers are increasingly searching for ever more interesting gifts for their loved ones, friends, as well as for the self.
Basic personalised gifts
We are not foreign to gifts with our names neatly laser engraved or debossed on them. They can range from notebooks to more premium gifts such as leather items.
One can even deboss personal messages in gold foil as in this example from Hocks-Alcis Handmade.
Before concluding this segment so that we can move quickly on to the more exciting range of personalised gifts, I would recommend not opting for foil printing as they flake over time.
Indeed, they look better than blind or colourless debossing, on the social media posts of both crafters’ and patrons’ alike. However, the foil printed personalisations do not endure like photos do, especially when they are frequently touched and exposed on the outside of the item.
Custom small metal personal logos & initials
The next tier of premium personalised gifts are products attached with custom metal logo tags bearing your loved ones’ personal brand.
These are custom small metal studs to DW initials I designed for a professional in the finance industry. They were milled in solid brass and then electroplated in three different colours at Broadway Leather Company.
Consider your belts, wallets, pen holders and namecard holders etc bearing your personal logo luxuriously in metal, like how branded products are positioned in departmental stores and boutique shops.
My final stud design turned out better than expected, compared to the original design draft as in this digital mockup of the leather pen pouch, with the metal initials, that is to be made for my client.
Solid brass eagle head logo studs milled for Aquila.
The only brand you need is yours.Broadway Leather Company x Keching
Broadway Leather Company mints these small metal logo accessories for those heavily vested in their personal brand such as professionals and celebrities, especially those maximising their exposure online using social media tools, podcast and the likes etc.
Never mind if your logo is more suited for digital use and is one that is seemingly impossible to be made into a physical product.
Broadway Leather Company bridges that design gap for her clients. Please gain an insight into their design process here:
The impossible digital logo
To understand this service better, juxtapose the prospect of your personal logo being made into a proper social-media-worthy premium quality tags by Broadway Leather Company, with those commercially mass manufactured generic charms and studs coincidentally bearing your name or initials, if they are at all suitable for the use of fixing onto your personal items.
Perhaps the most pertinent question is the price. One can get a set of 10 personalised logo accessories for half the price of a belt from a major luxury brand.
It is one matter to fear taking such investment risks if one runs a business, unsure if products overtly bearing his logo will sell. It is another to gift yourself or a loved one with a personal brand effort that is priceless and for self use. It is sure to be a headturner.
For a final rehash, consider your personal logo also being made into a buckle. Please see my custom jewellery belt buckles here:
Custom silver buckles
Please reach Keching (me) at +65 96637673.
Alternatively, please contact Broadway Leather Company at their website.
For clients in need of a logo design service, please feel free to contact me at +65 96637673.