business and entrepreneurship

In opposite direction to the “best”-this, “most realistic”-that ” “perfect”-those products

I am actually rolling back the fineness of my products as perfection comes at great environmental expense.


The correct product range and spirit of business for given brand name

I manage multiple brands, all of which market and sell their respective range of leather goods and services. Generally, entrepreneurs recognise the need to inject a certain business spirit into their painstakingly chosen and designed brand. However, most if not all have not considered that a certain brand name has its inherent spirit inseparable from […]